SOKO NI INAI woman brown brushed cotton fleece jacket FP133-12 MADE IN ITALY

TO EXIST AS PURE ESSENCE,

BEYOND DETERMINATIONS OF TIME, SPACE, WAY.

Soko Ni Inai is the fashion brand founded and developed by Richard Cervi.

It all stems from the passion for Japan, for its rigor and minimal style that has always distinguished this country.

Japan as a tradition: from Ikebana, to the ancient art of flowers, up to calligraphy and the study of literary compositions and poetry, which Zen masters have transfigured into a religious experience of reflection and enlightenment, in a way to guide mind towards the absolute.

Japan as avant-garde: from 80s fashion that redesigned the aesthetic canons of an entire generation, essential, but extremely full of details and rich in shapes, sometimes aggressive and provocative, but absolutely unexpected.