Our Story

Since 1961, ALORI has been a name synonymous with elegance, quality, and innovation. Starting as a small boutique in Morlupo, Rome, our brand has grown to become a global leader in the fashion industry, while remaining deeply rooted in the traditions of Made in Italy.

Our Mission

At ALORI 1961, fashion is more than clothing — it is an art form, a way to express your individuality, and a powerful statement of style. Every piece in our collection is designed to celebrate your unique personality, combining bold designs with unparalleled attention to detail.

The Made in Italy Excellence

Made in Italy is at the heart of everything we do. We work with the finest brands and artisans to bring you garments that embody the excellence of Italian craftsmanship. With premium fabrics, perfect tailoring, and refined details, our pieces are built to last, offering timeless style and exceptional quality.

Fashion for Everyone

We believe fashion should be inclusive. That’s why we offer a wide range of sizes, with special attention to curvy fashion, so that every customer can find the perfect garment to enhance their silhouette and celebrate their uniqueness.

Our Collections

Beyond clothing for men and women, ALORI 1961 offers a curated selection of footwear, bags, and accessories to complete your look with elegance and style. Each item is carefully chosen to deliver the best of contemporary fashion.

Thank You for Choosing ALORI 1961

We are honored to be part of your style journey. Dare to be different. Embrace the spirit of ALORI 1961.